Earlier today, I emailed something like this post you're reading to a colleague/co-worker, with the subject line "This seems important". Right after hitting send, I felt something pierce my brain, and I realized it was email sender's regret, because I was emailing 1 single person about something I felt was important - about "thinking like the web" - and I most certainly wasn't following that advice. Thus, this post.
Jon Udell used to write the "Strategic Developer" column in InfoWorld and I read it religiously before InfoWorld stopped printing issues and moved to a pure-web model, and John left for Microsoft... he still did good work, probably, but it was Microsoft, so I didn't really bother keeping up with him, apart from listening to his podcast on ITConversations now and then.
Then I caught wind of this Udell post by way of one of @timbray's tabsweeps: Seven Ways to Think Like The Web.
There are some really useful and important points in there that apply to collaboration, especially among software and technology teams, but in particular and on a wider scale, I want to draw your attention on the "observable work" link, where you'll find ~185 minutes worth of workshop video content on the topic. I've not consumed all that video, but I intend to, and my intuition tells me it's really important stuff and is extremely relevant to the challenges & opportunities that come up over and over and over in conversations in every business team environment I've ever participated in. I think it is terrific that people are talking about this stuff and I'm certain that any business can choose to improve by getting people to digest this material and to then continue the discussion within their businesses among the teams they are part of.